The internet has opened up incredible opportunities for hoteliers to reach new audiences through hotel booking sites, google, facebook, tripadvisor, and other networks. By optimising your website and translating content for overseas visitors (and therefore local search engines) you can score easy gains over competing businesses.
But with opportunity comes risk. In the hotel sector, reputation is everything, and a few bad reviews can have very negative consequences for bookings. Reputation management is therefore incredibly important: even if you get an unusually negative review, the way you respond can create a negative or highly positive response in a potential customer.
It's also important that your website provides a booking capability that offers a price-match guarantee with incentives to book direct, and that you have the ability to manage inventory so that you don't overbook if your rooms are featured on other networks.
We've built hotel websites that sync inventory with booking websites and have beaten the major booking engines for popular, key search terms. Our team has created content for some of the world's leading hotel and travel businesses.
Get in touch for some tips on how to make your hotel website succeed, which platforms are best, and how to best manage your hotel's reputation online.