Email newsletters are a fantastic way of marketing to your customers: they’re cheap, they’re quick and your message goes direct to your customer's in-box. But with a daily infusion of spam, people quickly bin emails that don't quickly catch their interest. Some companies make matters worse by sending emails just to remind customers that they exist. If you keep bugging people with dull emails, particularly if you are trying to sell something, your subscribers will soon start thinking that your company is more of a nuisance than a brand worth keeping up with.

If you're seeing high unsubscribe rates, it's easy to turn things around by providing:

• Offers that are only available to subscribers, including discounts and competitions
• Content that is engaging and which immediately grabs the reader's interest
• Insider knowledge such as new product launches, preferably before they hit the shelves
• Newsworthy topics such as tie-ins to major events like the Olympics
• Tips and guidance relating to an area of interest: for dog lovers this might be nutrition or coat care, for a parenting website, it could be nursery tips and pregnancy advice

If you have a large customer base, with many varied interests, it is advisable to segment your subscribers into targeted groups, depending on their prior purchasing patterns, sex and age. Sending customised emails, according to customer type, should help you see a marked increase in conversion rates.

If you are looking to outsource your email marketing campaign, Brighter Media can help. We're not just web marketing experts: we're also experienced web content writers, knowing how to get your message across through this fantastic marketing channel.

We can provide a newsletter writing service, delivering copy to you when needed, or we can manage a complete email marketing campaign on your behalf, sending out newsletters as well.

Get in touch for a quote or to discuss your requirements in more details