Link building is essential to get a site climbing high up the search engine ladder. You might have the best content on the net, but if noone’s interested in you, chances are the search engines won’t be either. Links are perceived by google & co as being a form of recommendation - it’s their way of measuring how popular you are, and the more friends you have, the better they think your business must be.
So surely getting lots of links quickly must be the answer? Some agencies will tell you just that, getting you hundreds, if not thousands, of links almost overnight. Unfortunately this approach couldn’t be more wrong.
The clever bods who write the search engine code soon spotted this crude attempt to manipulate their algorithms, and unsurprisingly they didn’t take too kindly to it. So to combat this ‘link spam’ they began penalising sites that have links from url farms and even blacklisting websites. Some website owners have only found this out too late – after the seo company has taken their money and disappeared into the sunset. Getting out of search engine jail can be a real headache and your site won’t come up in any keyword results until you do.
A far better approach is to:
• Work with high-ranked websites to get quality links that search engines like google value much more highly
• Use the right keywords on links to your site to match up with your target audience and website content
• Create compelling content that will be posted virally on social media networks and blogs
• Use online PR to get high-quality links quickly
Another thing to remember is that you don’t just want an increase in traffic but instead to attract customers who are genuinely interested in your service. It’s better to have less traffic with high conversion rates rather than lots of visitors who leave almost as soon as they have arrived because they have been misled by dodgy seo practises.
The Brighter Media team has experienced seo consultants, who can create a complete seo strategy for you, including onsite seo, seo copywriting, a content roadmap and a link building campaign. We only use kosher, 'white hat' techniques, and work hard to make our clients successful. It gives us a warm feeling inside!
Get in touch for a free quote or to discuss your requirements in more detail.
