Online PR is an essential part of any online marketing campaign. Unlike straightforward links provided by many SEO companies, an online PR campaign gets your press release out to leading news sites and bloggers, creating a buzz on high-ranked websites and in online communities. This in turn helps you to get valuable links from popular sites, helping your site race up the search engine rankings.
But you need to identify a good "hook" to get the story picked up, and the release needs to be well-written and punchy, or it will be seen as yet more online spam.
Using key metrics and specialist research, Brighter Media can create a complete online PR strategy, building relationships with the right sites, blogs and opinion formers, and taking into account seasonal purchasing patterns.
Our online PR service includes:
- Online PR strategy including sites to target
- Press release writing
- Press release distribution to key online sites and blogs
- Promotion of your news using social media marketing
- Facebook and Twitter management where requested
A cross-media service is also available, including sell-in to leading print publications.
Contact us for a quote or to discuss your requirements in detail.
