On the web, quality content is king. Well-written seo copy sells your product on your behalf, builds trust in your business, and helps you get ranked more highly on the search engines. Even better, good content can get you precious links, particularly on social networks, which are also vital for search engine placement.
But great copy isn't enough: it needs to be written so that the search engines understand what you're offering. They decide what your business is about by scouting around your pages and links to your site looking for mentions of words and phrases. Those that are most frequent are considered the most important, and the search engines then use this information to determine in which searches your site will appear.
Website Copywriting That Reflects How People Search
What's more, to really succeed you also need to discover how people search for your key search terms. Take the example of Button Bob who sells buttons. He thinks people just type in "buttons" and has decided to focus on that term. But it's hard - and expensive - to get on page one for one-word keywords and you really want to appear on page 1 as almost 70% of people go no further than them. If Bob looked at the mutltitude of ways that people search for buttons, he could focus on more specific phrases that will get more targeted visitors. For example, people might include a colour and shape in their search for buttons or they might type in a different phrase like "buy pink buttons". If Bob never mentions "pink buttons", but instead writes "choose these buttons in pink", he won't come up highly in the results for "pink buttons".
Keyword Weaving Not Keyword Stuffing
It all sounds simple enough, but weaving keywords seamlessly into articles takes real skill. You only need to visit a few sites to see that all web content writers are not equal: in fact many of them are not seo copywriters at all. Repetitive phrases are frequently used by some SEO copywriters to get sites ranking higher, but they can be quickly spotted by both human eye and computer algorithms. In particular, Google hates keyword stuffing to trick its robots and can penalise sites who use this tactic. Real people won't like it either: they don't like jargon and instead want to know what you offer through descriptions that sound natural and with language a sales rep might use. Brighter Media only uses 'white hat' copywriting techniques that won't make your site end up in search engine jail and won't turn real people off.
SEO Content That Also Sells
Some SEO copywriting services get your site appearing high on search engines by smattering your content with gobbledegook or spammy, keyword-heavy phrases, but this approach won't work if you want your visitors to actually buy something. Your content needs to make sense and to effectively sell your product! High traffic and no sales is no good to any business. We make sure to use persuasive sales language to excite visitors and to encourage them to buy there and then.
Professional UK Copywriters
A good website copywriter will be an experienced writer, who understands the search engines and who can write punchy copy that keeps online readers interested. When you work with us, you get professional writers who don't compromise editorial standards to get your website properly optimised. They are native English speakers so your copy won't be littered with grammar mistakes that can destroy any search engine success in an instant. Brighter Media won't just help you get more traffic: we'll turn lookers into bookers.
Whether you need seo articles, news writing, or product descriptions, our seo copywriting services will ensure you get fantastic results. We're more than confident that you'll get a far better ROI with us than with the many cheap, seo copywriting services overseas!
