Web video is one of the most powerful types of content you can feature on your website, increasing site "stickiness" and helping to create an emotional response in the viewer. It's one of the best ways to give personality to your site and is a highly effective sales tool - in one study web video increased sales by as much as 400%. In the future we believe most sites will use video content and product videos will become the norm as they are a highly effective replacement for the experience of browsing in a retail environment.

Viral videos that are clever and funny can often be picked up by TV shows and social media sites, massively increasing brand exposure.

With new technology available and free hosting options, it's now easy to soup up your site for relatively low cost but as with text, if you scrimp too much and produce poor quality content, it can do more harm than good. Investing in great video content unquestionably pays dividends.

Brighter Media's web video production team has been passionate about video long before YouTube became an internet sensation. We built Whatsonwhen.com's award-winning videos of festivals more than a decade ago, so we really were early adopters of this exciting web content. Our team includes video editors, scriptwriters and presenters, so we can cover all aspects of the process of creating online video.

We offer a range of services to suit all budgets and can create cost-effective videos using stills and voiceovers, or for large-scale projects, such as promos and adverts, we work with the leading production company, Grasshopper Films.